With the Royal Ascot season approaching once more, that unmistakable sense of anticipation builds—not only for the thunder of hooves and the thrill of the turf, but for the quiet ritual of dressing with intention. Ascot is more than an event; it is a celebration of British tradition, where elegance meets decorum, and every choice in attire speaks to respect for the occasion.
A brief history reminds us why the dress code endures. Established in the early 19th century under King George IV, Royal Ascot has always demanded a certain refinement. The Royal Enclosure, in particular, upholds standards that have evolved yet remain rooted in modesty and sophistication: hemlines below the knee (ideally midi or maxi), covered shoulders and midriffs, no excessive décolletage, and—most iconically—a hat or headpiece for ladies. These rules are not arbitrary; they preserve the event's sense of ceremony and ensure that attention remains on the races, the company, and the shared experience rather than fleeting trends.
For ladies, the essence lies in restraint and form. A well-chosen dress should move with grace—structured yet fluid, allowing ease across a day that stretches from morning to evening. Coat dresses remain timeless: they offer polished tailoring, modest coverage, and the option to layer for unpredictable English weather. Sculptural details—a lantern sleeve, a defined waist, or clean architectural lines—add quiet distinction without ostentation. Fabrics matter deeply: breathable wool blends for cooler days, silk or cotton-linen for warmth, always chosen with sustainability in mind. We craft our pieces in small London batches, using thoughtful materials that age beautifully and honour the planet.